Revolutionizing Infant Feeding Gear with ezpz Founder & CEO Lindsey Laurain
- How the idea to make silicone suction mats was born out of a real anxiety-inducing problem in her house and how she went from a “piece of plastic crap” prototype to making some of the most revolutionary infant feeding products ever!
- About the really nasty feedback she got after going on Shark Tank to pitch ezpz, and why declining the Sharks’ deals helped catapult their business while maintaining their core values
- How quickly their products get ripped off by imposters, why the sub-par products disappear pretty quickly and why she employs a feeding expert in the design of all of their products that babies and children use
LISTEN TO THIS EPISODE
Episode Description
Do you ever watch Shark Tank and see a really good product that was born out of necessity by a new parent? That’s exactly the story behind ezpz. In this episode, Lindsey Laurain, founder and CEO of ezpz, shares how messy mealtimes with her own young kids led to the original silicone suction mat and eventually a full line of feeding gear designed to support your baby’s feeding and developmental milestones. We also talk about her Shark Tank experience, building ezpz from the ground up, and why thoughtful, developmentally appropriate feeding gear matters when your baby is starting solid foods.
About the Guest
- Lindsey Laurain is the founder and CEO of ezpz, the company behind the original silicone suction mat and other feeding products designed for babies and young children
- She started ezpz after struggling with messy mealtimes at home and built the brand into a widely recognized name in infant feeding gear
- Lindsey is passionate about creating practical, developmentally appropriate products that help families feel more confident when starting solid foods
Links from this Episode
- Viral video Introduction to the Happy Mat Lindsey was talking about that spawned so many knockoffs is here on YouTube
- Follow EZPZ on Instagram @ezpzfun - they’re on Facebook here & the ezpz blog written by their feeding expert Dawn Winkelmann, MS, CCC-SLP is pure gold and you can read her posts here
- If you want to check out the ezpz products, click here to shop & use code BABYLED for 15% off (this is my affiliate code)
- My favorite ezpz products if you’re just getting started with baby-led weaning are:
- The Mini Mat
- The First Foods Set
- The Tiny Cup
- The Tiny Spoons
- The Tiny Bowl
- Also ezpz has a pet line & it’s called ONO (...as in “Oh, no!” - the words you say when your pet tips their bowl!) The pet bowls are silicone suction ezpz bowls for your animal and the code BABYLED also works for 15% off on their website here.
- Baby-Led Weaning with Katie Ferraro program with the 100 First Foods™ Daily Meal Plan, join here: https://babyledweaning.co/program and get $50 off when you sign up using the code BLWPOD50
JOIN NOW AT $50 OFF CODE: BLWPOD50
- Baby-Led Weaning for Beginners free online workshop with 100 First Foods™ list to all attendees, register here: https://babyledweaning.co/baby-led-weaning-for-beginners
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