Eczema Management and Skincare Made by Moms in Medicine with Evereden Founder Kimberley Ho

Kimberly Ho (1s):

Cases where families are high risk Eczema of suffers. There are children. If you moisturize a starting from a very young age, twice a day or more, it's been shown to reduce that incidence rate by 50%.

Katie Ferraro (14s):

Hey there, I'm Katie Ferraro, registered dietitian, college nutrition professor and mom seven specializing in baby led weaning. Here on the Baby Led Weaning Made Easy podcast, I helped you strip out all of the noise and nonsense about feeding, leaving you with the confidence and knowledge you need to give your baby a safe start to solid foods using baby led weaning. Well guys welcome back. Today we're taking a little bit of a different turn and going to be talking about skin care. And you might be like, why are we talking about Skincare on a Baby feeding podcast, but hang tight because I'm going to tie it all together.

Katie Ferraro (54s):

Today I'm going to be joined by Kimberley Ho, who is the co-founder of the brand Evereden. So Evereden is a brand that makes SAFE evidence-based skin care for babies and moms. And they had a really unique approach. They actually have this Moms in Medicine program where their medical directors are all dermatologist, who are also Moms who create all the products like the ingredients, etcetera. So I do have an episode coming out in a few weeks. It's with one of the dermatologist moms, Dr. Rebecca Hartman. We're going to be talking about the emerging research that demonstrates there's a link between eczema management and food allergy risk. It's kind of a confusing area and so Dr. Hartman is going to help us break that down, interpret that research.

Katie Ferraro (1m 37s):

But today this interview with Kimberley Ho is all about the origin of her business, how she came to found this business, why she left investment banking to make a safe skin care line. So I think you're all interested in what you put in your baby as far as food and liquid goes, but we're also equally as interested as what we put on our babies as far as skincare goes. So I know for one, I learned a ton in this interview from Kimberley Ho not only about how she built the business, but also about how she's working with her team of Moms in Medicine to help revolutionize the way we think about the products that we put on our Babies. So her brand again is called ever Eden. I am as an affiliate for the brand ever eaten.

Katie Ferraro (2m 17s):

I'm going to be talking about some of the products. I personally use these on my own seven kids in my house actually started using the face, lotion myself, like all the time and now can't stop buying it for all of my friends is fabulous, but they also make a whole line of baby products, products for moms as well. If you guys want to check out some of the Evereden products, I have a code Babyledwean15. So that's w a N and then a number one five that is good for 15% off. The CODE does change pretty frequently with Evereden. And so if you're trying to purchase Evereden products at the 50% DISCOUNT and it doesn't work. Check back to the show notes for this episode BLW podcast.com forward slash one, one six.

Katie Ferraro (3m 0s):

We'll always have the most code there. And I hope you guys enjoy this interview with Kimberly Ho the co-founder of Evereden. Well, hi Kim. Thank you so much for joining me on the podcast today

Kimberly Ho (3m 11s):

Hi Katie, thank you so much for having me. I'm so excited to be here.

Katie Ferraro (3m 14s):

So Kim, could you give us a little background? What is Evereden and what made you start this brand? And why did you decide to focus on women and babies?

Kimberly Ho (3m 24s):

Yeah, so Evereden is a clean family skin care brand creating products, really for the entire family, starting from babies to kids and for moms also, when you're pregnant to when your postpartum and nursing and you know, long after it, you want to use it for Evereden products where there are for you. And the idea of who are starting, Evereden really came to me a few years ago when I was in finance. So I started my career as an investment banker on Wall Street in a very different from what I do now. And then after a few years of that, I started investing. I worked for an investment firm in New York city where we invested basically in a lot of skincare and beauty brands that you and I had probably no use and trust.

Kimberly Ho (4m 5s):

And that was when I saw the behind the scenes of skin skincare industry and myself. You know, I grew up with very sensitive skin, a lot of skin issues, eczema, you name it. And I'm particularly as tuned to what I put in my body. And when I work in investing in saw what was going on behind the scenes with a lot of the so-called green clean natural skin care brands, I started question what I was doing. I saw, you know, the big bill and dollar lawsuits that you and I hear about in the news, that's the tip of the iceberg. That's the stuff that gets published because it's well a billion dollar lawsuit. I saw a lot of stuff that honestly, Katie, it just made me feel really uncomfortable, especially since I was a consumer of those clean products.

Kimberly Ho (4m 45s):

And I, I decided to leave my, you know, nice paying job in Wall Street, start from scratch and learn how to create safer, better skin care products that actually deliver what they promised. And that was a Genesis for every Edan. And I decided to focus on family skincare cause that was also where I went to sea products and the industry ignoring the most. And it's really ironic because when we think about who are the most important people are to us, it's our family. It's, you know, babies have the most fragile skin. They're the most precious member of the family when you're pregnant as a woman, you know, you are in your most vulnerable, delicate state.

Kimberly Ho (5m 25s):

And, you know, I just thought it was really ironic that products for our most precious family members were being ignored by the industry because that was in where growth and the money was going. And so money investment was going to beauty products, skincare products, but not family products. And I wanted to change that.

Katie Ferraro (5m 44s):

Can I asked you when you were at the investment banking firm, cause I know, I mean, my specialty is in food. Like you're the one of the first skin care brands that I've worked with and I am an affiliate for Evereden. And it's a brand that I got turned on to actually did an Instagram live takeover, a Q and A with your audience because they had said they were interested in baby led weaning. So I got introduced to Meghan who introduced you to you and Dr. Hartman, your Moms in Medicine, which we'll talk about in a second. But when I started using the product, it was like, Oh my gosh, again, I know nothing about skin care, but you can just kind of sense and feel that there are different as someone whose kind of like adjacent to the conversation. Would you mind backing up and telling us like without obviously brand bashing of other brands, but what were the things that were concerning to you that you didn't like when you saw the bigger brands that we're all familiar with either claiming to be all natural?

Katie Ferraro (6m 27s):

I don't, I don't really know, but I would love to hear more about that since I'm not even aware of what's happening.

Kimberly Ho (6m 32s):

Yeah. I mean, there are two things, the first thing was, you know, I mean the stuff we wait about, a new set and quality control issues that result in really fake lawsuits. And that is really down to a process procedure. And I guess whether a brand care, a spot that quality or not. And so when we start at Evereden, you know, we, we kind of went crazy in terms of a number of regulatory consultants and experts that we brought on from the quality of management and production site. The second thing though that I wanted to, I wanted to talk about is this greenwashing and I call it a clean washing that's happening in the industry. It's very confusing to a consumer and I'm sure a lot of your moms, your listeners had the same problems. You know, it just because of brand's is there a, a a hundred percent natural, a hundred percent organic or a 95% of natural.

Kimberly Ho (7m 16s):

What does that even mean?

Katie Ferraro (7m 17s):

In food it means nothing. We say natural means nothing. You can have the most quote unquote unnatural product out there in claim it's natural in this country. There's nothing to stop you from doing that.

Kimberly Ho (7m 27s):

Totally. And I agree a hundred percent and we have the same problem in skincare. And so, you know, just to take that to an extreme poison ivy is a natural ingredient, but it's certainly not safe. And so I wanted to take a science-backed approach because I am that consumer who has that sensitive skin growing up. And so that led me to bring on these Moms in Medicine. So we have three dermatologists moms who makeup our scientific board. We called them our Moms in Medicine. They were really there with me from the inception, our chief scientific officer, Dr. Joyce Tang is also the head of Stanford's pediatric dermatology department. And so when we talk about, you know, Evereden having the safest safety substandards, it's really because we have women and moms who were at the top of their game from a dermatology perspective, but also, you know, as Moms to help formulate every single one of our products and they're using science and clinical data to back up how we choose ingredients.

Kimberly Ho (8m 26s):

And, you know, certainly we use a lot of great plant-based ingredients that happen to be natural and organic when we can, but to us, just because it's natural, organic doesn't mean it's SAFE. We take a science backed approach. We use a lot of really great and SAFE synthetic ingredients as well. And at the end of the day, we just rely on the research to tell us what a safe to put on your baby skin and what is not. And I think that was what I saw in my investing job that was missing that certainty of, you know, what is, and what is fact and you know, the data back. And that's what I wanted to do to change about Evereden.

Katie Ferraro (9m 3s):

And when I started researching your brand a little, because we get approached all the time for brands, especially if they are adjacent to feeding them always very hesitant in a year when the first brands that I worked with outside of feeding, because there is this emerging link between the relationship of managing eczema and food allergy risk. And I do a lot of work in food allergies. And after the episode with you comes out, we will for food allergy awareness month be interviewing Dr. Rebecca Hartman, who is one of your Mom's in medicine, she's a dermatologist affiliated with Harvard has a child that has eczema then went on to have food allergies. And she is going to speak a lot about the actual research about that in this series. We're just talking to the founding women of these different companies. And so I love to hear the background of how you founded the company. One thing I was interested in, though, it was okay, first of all, these are big names of the Mom's and Medicine that you have working with you, who I'm sure are also very averse to working with brands and probably get approached in a lot of ways.

Katie Ferraro (9m 52s):

So it was always like, wow, that's pretty amazing that you have the head of, you know, pediatric dermatology at Stanford and doctors that are affiliated with Harvard who are also Moms, but who are promoting the brand. And then when I was like, well, this brand is probably going to be crazy expensive. I was really surprised to see that the price point for the amount of science and research that I must imagine goes into this, like the price point is fairly reasonable. And was that something that was important to you as you were launching a brand to have it be accessible too? You know, it's not a crazy expensive brand. It's pretty reasonable.

Kimberly Ho (10m 22s):

Yeah, yeah. Our baby line averages at below $20. So it's anywhere from our Baby lip balm is $8 to $9. And then, you know, most of our products are, as you say, a pretty attainable and there were other baby products on a market that are, are truly luxury in a $40, $50 and how many people can afford that. And so when we created Evereden, this is something, you know, a Dr. Joyce, our, our, our chief scientific officer, you know, she really wanted to put out products that were not just efficacious and safe, but that families could enjoy. And of course, you know, the research that goes behind it, the ingredients that we use are really expensive. We choose the best ones.

Kimberly Ho (11m 2s):

So we're not as cheap as the cheapest brands out there, but we worked really hard on our supply chain and our unit economics to make it work. So we don't make as much profit as some brands. We make enough to sustain ourselves and, you know, grow the team and grow our business. But we care deeply about this be attainable as many families as we can while it also, of course, having that integrity of really high quality product.

Katie Ferraro (11m 28s):

I think a lot of parents come into parenting, not knowing a lot about skincare. Like you, might've known it for yourself as an adult. And when you have a child, like I have seven small children and my youngest two are twins and the boy, girl twins, and the boy has really bad eczema and which I'd never had with six other kids. Like you think, you know, everything. And then you're like, Oh my gosh. And so it was kind of right around the time when he was working on a lot of food allergy stuff in is introduced to your brand. We started using your healing balm. So I don't know what's in it, but it truly is magical. And we actually use it as a diaper cream two. So it was like, I know you have a diaper cream as well. But what I liked about the products is that there's a lot of, cross-promotion like you can use the healing wall as a diaper cream. I mean, everything you can do to help protect the skin barrier is your doing your Baby great surface for the skincare, but also potentially for food allergy risk, which is something I think parents are starting to hear more about and get interested in.

Katie Ferraro (12m 14s):

They sometimes say, Oh my gosh, well, if my kid has Eczema and that has food allergies, that's my fault. You don't know that it's not your fault, but there is no detriment to controlling our skin problems and babies. And I think that's something I learned, like the more children I've had, it's like used to not be a priority. All babies had Eczema, but wow, this one is really, it was a lot worse than I needed to do something in that healing bomb is so amazing. Or you must hear it all the time. Cause it's like, it's always out of stock whenever it comes back in. And I always tell the audience like a hurry up and get it right now. This is like the best product out there. But I love that one. And then you're the nourishing, the face cream I, at first it was kinda like, Oh my gosh, a face cream for a baby. This is kind of gimmicky. I'm sorry. I mean, no offense, what it was like. And then I never feed my baby anything. I don't eat myself. I never put anything on my baby's body that I can do myself.

Katie Ferraro (12m 57s):

The face lotion is like, now my absolute favorite face lotion. They will not use anything else. And I keep buying it for all of my friends, because like, if it's good enough to put it on your baby's face, it's certainly good enough to put it on your face. Those are definitely my two favorite products. So I was curious if you had a favorite product from Evereden with the story is behind that.

Kimberly Ho (13m 13s):

Oh, so funny that you mentioned those two, because those are probably my favorite. I would have to say the nourishing Baby face cream is my number one product, because it's one that everyone can use. My husband's swipes it to and the story behind it, that product is interesting. So we know for a fact that Baby skin is much thinner than adult skin, and that's why it's so sensitive. And you need to take care of it. Chemicals seep in, and they get allergies much more easily than an adult would. And facial skin similarly is also much more thin then your body's skin. And so your Babies facials skin is more prone to irritation and skin issues, and even the skin on your baby's body.

Kimberly Ho (13m 57s):

And adding on top of that, you have drool, you have the fact that facial skin is exposed to the environment. More like in a non COVID environment like your baby is out at about, I guess, you know, your taking the baby out on strolls and walks and your baby skin is comfort, but his face as exposed too when the dust and all of that stuff. And it's more thin, that's really why we created a facial cream for babies, but also for adults, I use it to that is specifically designed to provide more of a barrier protection and hydration than regular body cream. And it is, you know, very efficacious and it's more expensive. And so we have it and a format that, you know, sort of works for me for that application better.

Katie Ferraro (14m 41s):

So I think it's the best gift at like it's $24. I mean, it's totally affordable, but it lasts forever as well. I think I just want to be used for like almost four months, which, you know, if you use it every day, you think about it, it kind of works out to pennies a day.

Kimberly Ho (14m 54s):

Yeah. Yeah. And it's so interesting that you talked about the relationship between Skincare and allergies, including food allergies, because it's something that our doctors talked about. And I know you spoke to Dr. Rebecca, you know, Dr. Joyce, our chief scientific officer, she's done a lot of research on that relationship as well. And she always says, you know, the best thing you can do for your baby early on is to moisturize. And there is data is showing that if you moisturize and keep your baby skin hydrated and do that in maybe at least twice a day, in some studies, that's been shown to reduce the incidence of Eczema by 50%, or even in cases where families are high risk eczema suffers.

Kimberly Ho (15m 36s):

There are children. If you moisturize a starting from a very young age twice a day or more, it's been shown to reduce that incidence rate by 50%. And of course, now we have links from eczema to food allergies and other allergies. So I think, you know, it's simple. You think skincare is this vanity thing, but for baby skin where it is so fragile, it's not about vanity. It's not a nice to have, I think it's health.

Katie Ferraro (16m 0s):

And I also think it can be really overwhelming like parents, like, Oh my gosh, I have to learn about how to feed my baby, how to breastfeed my baby, how to get it to sleep. How do I do the Skincare stuff? Like one thing I feel overwhelmed by is like, you look at ingredient lists. I mean, I know how to read the heck out of a food label ingredient lists. Like, that's my job as a dietitian, I can teach you that. But like, I also need to put these things on my baby skin. I have no idea what should and should not be in a product. And so much of it is marketing and so much of it as gimmicky. And it's like, I really appreciate a brand like yours, where you are like, kind of cut out all of the BS. Here are the experts in the field. Here's what they recommend. Here's the ingredients that we picked. Here's why, and here's what we don't have in our products. And for me, I think it just kind of cut to the chase of like, okay, these dermatologists who are moms who are very well educated about these topics, this is what they put in it.

Katie Ferraro (16m 45s):

That's the brand I'm going to go with. It really does kind of make it a lot easier. So I know you guys have put a lot of time and intent and effort into choosing the team that you work with. But I think that's so important because we spend all this time. I think so picking out foods for a Babies, that's just as important, the stuff that we put on their skin and it can be just as confusing. So I wanted to ask, are there things that you've learned from being in this industry, across the board that are good to look for to be an ingredient or not be in the products that we choose, because I never know who to believe or trust, and I've just always interested to hear your expertise.

Kimberly Ho (17m 16s):

Yeah, same here. And that's what I started Evereden cause I was so confused as a consumer. And that's also why we bought it to these Moms in Medicine because you know, I come from a finance background and I love building a business and I care deeply about our mission, but at the same time, I'm not a skin expert. And that's why we have these. We have women who are a Moms and also skin experts. The first thing I look for is really parabens and you see it on a label. It's exactly that it's methyl parabens or something paraben. I still see it in a lot of high-end women's skincare products that you go to a Sephora turn the ingredients, ah, the packaging around you will see it in a lot of expensive stuff, but it's not good for you.

Kimberly Ho (17m 58s):

It's been shown in, in certain studies to show a cause hormonal disruption and other issues, not all parabens are bad, but you know, if you're not able to memorize all the paraben, then I would say is sort of 'em, you know, just avoid it in general, if you have very sensitive skin, certainly a view of Eczema. And I think for a young babies, try to avoid anything with synthetic fragrance altogether because that's one of the number one things that cause allergies and issues. I know parents do like that lovely scent though, when they're snipping their Baby. So if your baby is fine and doesn't have sensitive skin, that's totally okay. But that's another thing I tell people look at.

Kimberly Ho (18m 38s):

I would say that some harsh preservatives can be quite irritating. There are something called a phenoxyethanol and that's P H E N O X Y ethanol. And that's a preservative that has been known to cause skin irritation. It's quite common. We banned that from Everden product. So we use other safer gentler preservatives and fed and sulfites. So you'll see it in the packaging label as a sodium lauryl sulfate SLS is a cleanser that you see in anything that suds and bubbles up. And so he is shampoo or conditioner or a body wash. It's a very, very, very common it's been shown to again, cost issues and health.

Kimberly Ho (19m 21s):

Then I would just avoid that because we have a lot of really great cleansing ingredients nowadays that don't cause that sort of irritation so easy one to avoid. Yeah.

Katie Ferraro (19m 29s):

I didn't even know if parabens were are good or bad. So I didn't know which direction you were gonna go. It just took a few there's too much to remember or its like, its like a nutrition, like butter's good one week and then it's bad the next week. It's like, I can't keep up with it. I like to think of it as job security as a dietitian. But no, I appreciate you breaking that down. That's super helpful. Okay. So Kim coming from a background in investment banking and finance, I can imagine that the structure of your business looks very different from the environment that you came from. And I was curious if you could just share a little bit about how you put your team together. What do you guys value as far as hiring you do have women that work for you, is that important to you as a brand?

Kimberly Ho (20m 7s):

Yes, that is very important to us as a brand. And so of course we have our Moms in Medicine who are behind the R and D and innovation of our, every single product in Evereden. But then we also have our leadership and executive team and over, I would say 90 and 95% of our senior and executive team are made up of women, which I think is really powerful because what I saw in my investing Wall Street days, which looked very different. I was often the only woman and the team or in the room. What I saw it was a lot of decisions were being made in corporate America around women's choices, the food, they, the stuff they clipped in their bodies, the clothes they wore by older men, sitting ivory towers who never experienced the problems we've experienced.

Kimberly Ho (20m 57s):

And I mean, you know, men were making decisions about women deodorants and you know, they've never even used a women's deodorant

Katie Ferraro (21m 3s):

Same for baby food. Like when was the last time you actually fed a baby.

Kimberly Ho (21m 10s):

Right. Right. Exactly, exactly. And so, you know, with Evereden, I wanted to change that because you know, when I think women are incredibly talented and capable, but to also like no 71% of our customers are women and moms and they are as they should be extremely attuned to what their babies want and what they want in their baby products, be it food, you know, clothing, skincare. And so when we put together this team, most of them are women and moms. And I think I'm really proud of that. 'cause I think the stuff that we put out and the world it's based on a place of really caring and a place of personal experience.

Katie Ferraro (21m 47s):

One thing I noticed, right, from starting to research your brand was just the diversity, the representation you feature in your product materials, women of different colors, different backgrounds, different ages, parenting would be considered to be an older mom. And I was like, wow. Some of the moms look like me in their ads. You know, to me, I think is really important. And you can ignore that in today's age. And so I did just want to say thank you for, you know, obviously doing such a great job of incorporating so many different avenues of parenting, be it skin color, gender age, etcetera. I was curious from, you mentioned that you do have a variety of different women of color that you have employed and I've noticed in your marketing materials, lots of different women of color are there skincare needs the same and can these products be applicable across different racial groups, different ethnic skin types, or is that something that you might branch out too in the future?

Kimberly Ho (22m 37s):

Definitely. So the products we have right now are suitable for all skin types and you know, in our research and development. So we do a lot of testing before we launch products with different consumer groups and we make sure that there is representation to ensure that when we put out products, we've tested it on all types of skin types and it works, I think in the future, you know, who's to say, you know, If, if we ever go down the beauty route, you know, maybe with colored cosmetics or like the hint that moisturizers are a tinted SPF, you know, all of these things are exciting sort of things to us right now in, in discussion. And I think eventually if we do go down that route, it would be extremely important to make sure that we do have products that work for every sort of skin tone and color tone as well.

Kimberly Ho (23m 24s):

But it's definitely something that we think a lot about. And especially for me, you know, being female CEO and a woman of color myself, you know, I growing up my needs as a female consumer, they were not always met in different ways. And so I think I'm just especially at a tune in to that more so in this day and age, but because you know, that that sort of consumer where, you know, I, I didn't see the representation I wanted or, you know, my needs were not always meant in the marketplace. And so I think it's really important for companies to start doing that.

Katie Ferraro (23m 58s):

Can I ask you why you chose the name of Evereden?

Kimberly Ho (24m 3s):

Yeah. It really is derived from this phase of creating something that has every person's eden. And so every person's eden became every Eden and it was actually my husband who was like this math guy, all about symmetry. I was like, Oh, there's something non-symmetrical but every eden and cut the wine. And it became a comfort Eden. So yeah, that's where it came from.

Katie Ferraro (24m 23s):

So Kim, you took a totally different route in your career from where you began. And I was just curious for our audience, who's listening Moms that sometimes to have a good idea based out of a need, like you said, you didn't see yourself represented in certain skin care products or you had seen kind of a CD backside if they're looking or, you know, individuals looking to make a career change or to dive all into a product that they believe in. Do you have any advice us successful female entrepreneur who has started this amazing brand?

Kimberly Ho (24m 51s):

Yeah. I would say that the first thing, and I heard this from another female entrepreneur, it might've been the founder of Spanx. Yes. I think it was her, but she said, I'm, you know, protect your a seedling idea. Like you would an infant because it's not ready to go out and into the world yet. You know, people can be negative and harsh and maybe it doesn't come from a place of meanness, but not everyone is positive and you know, risk taking. And so you go out with an idea that's half-baked and your mind, and you are not convinced yourself and so much shoots it down there it goes. And you will never do it. Think about it ever again. It could have been a perfectly good idea though. And when I heard that from, I think the Spanx Founder, I, you know, I was very conscious about that too.

Kimberly Ho (25m 31s):

I thought, Oh, I shouldn't go out and with my seedling idea. And so I noticed that my head and I only told a few people, I trust that a few people, I respect them and I thought would take my seedling idea for what it was a seedling idea of half-baked and nurture it with care and delicacy and attention. And so that was my, my family, my husband, and they were very, very supportive. And then when I did go out with my idea, when it was more baked, I had a lot of people tell me it was a terrible idea. Here are the reasons they called me. It was a terrible idea. One day said the market was too big and competitive. They said, you know, the big Baby bad. So I'm like named their names. You know, it will crush you.

Kimberly Ho (26m 11s):

They have more money, more resources than you they'll just innovate better than you. And they just have more. That is true. But you know, I think that there is always space for new innovation and, you know, brands and entrepreneurs who care for the second thing they said was you've never done Skincare before, but I mean, look, it, all of these entrepreneurs out there like Elon Musk, has he ever sent a rocket to Mars or the moon before knowing that he create cars before a Tesla? No, but they don't tell them men that they don't say you've never seen a rocket to Mars. What are you doing? And, you know, I think the work we do at Everden is incredibly important, but you know, on the scale of it's less difficult than sending a rocket to Mars. And so I think that there was a lot of self doubt in general and I face it to myself, but they always question women a more for some reason.

Kimberly Ho (27m 1s):

And so to all, all your women listeners out there, I would say, you're going to get naysayers, but I think we take it with a grain of salt and just do the best planning. You can go out through a few people where you respect their expertise or their careers are what they've done with their lives and ask them for their honest, constructive feedback, pick the constructive, improve your plan, but just don't let the naysayers get to you.

Katie Ferraro (27m 27s):

We'll Kim, thank you so much, this has been so informative. It's so nice to meet the people behind the brands that we're using in our every day for families and our Babies. And if you could include it, just tell us where it can our audience go to learn more about Evereden.

Kimberly Ho (27m 44s):

Yeah. So they can go to our website is www dot Evereden dash hyphen eden.com or INSTAGRAM page. It's a Evereden brand on Instagram and we're also an Amazon we can look for is there at Evereden.

Katie Ferraro (27m 53s):

Alrighty. Well, thank you so much. It's been great talking to you.

Kimberly Ho (27m 57s):

Thank you, Katie. Thanks so much for having me.

Katie Ferraro (27m 59s):

Well, I hope you, It was enjoyed that interview with Kimberly Ho the co-founder of Evereden I'm always so in awe of women, anyone in general who leaves one career path, like she was an investment banker in New York city and like did an about face in, started a new baby and mom cleaned skin care line. So, so fascinating. And I do like to bring those stories of the people behind the brands that we're using for our babies and that we recommend and that we know work. Like I love her whole Moms in Medicine approach that she's got the dermatologist Moms who were also helping to select the ingredients. I will be interviewing Dr. Rebecca Hartman from her Moms in Medicine team. She's a dermatologist and the mom, she was going to be talking about the link between Eczema management and food allergy risks in a future episode, that will be coming up in a few weeks.

Katie Ferraro (28m 44s):

But in the meantime, if you want to check out some of the Evereden and products that are fabulous, I know I have seven small kids and I mentioned my youngest, our twins Gussey he's my boy and my boy girl twins is terrible Eczema. It was kinda right around the time. And it was getting bad when I was introduced to Evereden, we've been using their healing skin balm, their moisturizing lotion is amazing. And then also their Baby nourishing skin cream for the face. Like I use that as an adult. It is fabulous. So if you want to check out any of their products, I do have a CODE at the time of the recording. The code is Baby Led ween 15. So that's w a N and the number one, the number five, but the code for Everden, it does change pretty frequently. They don't do a lot of DISCOUNT CODE.

Katie Ferraro (29m 24s):

So they're really on top of making sure that the codes are current. I am an affiliate for them. If that CODE baby led wean 15, does not work for you for 15% off. Go check the show notes for this particular episode. That's B L w podcast.com forward slash one, one six, and we'll have whatever the current code is. So you can get 15% off at ever-eden.com. So thanks so much for listening to this interview with Kimberly Ho the co-founder of Evereden. Bye now.